Behind the Scenes of our Fall 17' Lookbook

For our Fall 17' lookbook, we wanted to travel with you to a thousand and one nights kind of world! We joked a lot about the shoot location... but we confirm that it was really in Quebec!

This new collection is very delicate with minimalist pendant and chains, and touches of pink, marble, lilac and white so we wanted to add a softer vibe to our set.

We found the perfect location and installed the tent that use when we go to pop-up shops but instead of covering it with its usual plastic coating, we used vintage lace curtains for a more romantic look.

To decorate the inside of the tent, we had fun using some boho pieces we already owned. The carpets are actually from our office... so they needed a good cleaning after the shoot in the sand (but it was totally worth it) !!

For the different looks, we styled some simple yet boho pieces to make sure the jewelry was really the highlight of the shoot. Our MUA, Claudia, also did a very natural looking make-up on the models. We really wanted to show that accessories can really make any outfit pop! 

Did you know our model Judithe has her own lingerie brand called Love & Beyond? The cute black bralette Karel wore for our shoot is one of our favourite pieces from her collection, that you can shop here.

See our Fall collection HERE

See our lookbook HERE


Photographer • Cynthia Caraz

Models • Karel Cadoret / Judithe Bourgeois

Make-up Artist • Claudia Painchaud

Artistic Direction • Laurence Bédard

Assistant • Katia Derbel

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